I’ve spoken about this before in Buy the Steak. Not the Sizzle. but it seems like there may be some people who don’t read my blog yet. Why do I say this? Because several sellers have recently told me that one of the main reasons they chose their Realtor was because he or she claimed […]
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Now THAT’S Ridiculous! And Just Plain Wrong.
I’ve said it before and I’ll say it again – there’s nothing more important than setting the correct list price when you’re selling. Watch this short video to make sure you don’t make this costly mistake.
North Toronto: East v. West
The area north of Lawrence and south of Loblaws on either side of Yonge is commonly referred to as North Toronto. The west side of Yonge is usually called the John Wanless area after the neighbourhood public school. The area on the east side of Yonge is known as either the Wanless Park area after […]
Trustworthy or Aggressive?
Should you choose a trustworthy Realtor or an aggressive Realtor? Or do you even need to choose?
Living in North Toronto – Part 1
This is the first in a series of posts designed to give you an idea of what it’s like to live in one of central Toronto’s great neighbourhoods. Note that I said “one of”. That’s because there are so many great neighbourhoods in central Toronto. Many of the things that make living in North Toronto […]
We’re Never Moving
These days, I’m more likely to hear “We’re never moving” or “We’re looking for our forever house” instead of “This is our 3-5 year house and then we’ll move up to our dream house.” It’s the answer I get when I ask my clients “How long do you plan to stay in this house?”. I […]
Unbelievable. But True.
One of the things I like most about my job is that it’s SO interesting. You really never know what’s going to happen next. Sometimes things happen that are even beyond my imagination. For example, check out this video to find out what happened to my clients recently ….
When To Reduce Your Price
If you’ve been following along diligently the past few weeks, you know what stale listings are and how to avoid them and you’ve seen firsthand what happens in the life of a listing. Now it’s time to find out when you should bite the bullet and reduce your list price because that’s your best move. Price […]
Anatomy of a Listing
We just finished discussing stale listings – what they are, why you don’t want your listing to go stale and what you can do to avoid that from happening. Now let’s look at a simulated real life example to see what happened when Jim and Jen’s home was on the market because this’ll give you an […]
Don’t Let Your Listing Get Stale
Real estate is a language unto itself, full of terms and expressions that have special meanings. A stale listing is usually thought of as a listing that’s been on the market for a while and hasn’t sold. How long does it take for a listing to be considered stale?Depends on the circumstances. It might take […]
Home Inspection Shakedown
You’ve had your home listed for a while. You really want to sell. You receive an offer and enter into an agreement to sell your home for $1,000,000 conditional on a home inspection. After the inspection, the buyer says he wants a price reduction of $3,000 to fix some minor things. He’s entitled to do […]
Buying From the Listing Agent
One of the things I do countless times every day to make sure I’m always right up to date with the market is check to see what sold and how much it sold for. Every now and then a sale price causes me to pause because it’s so much higher than the comparable sales. When […]
When to List: Winter v. Spring
One of the questions I get asked most frequently at the beginning of every year is this: “Should we list in the Winter or wait for the Spring?” Well, if this question has been on your mind, you might want to check out this short video that contains my answer, along with some tips about […]
Buy the Steak, Not the Sizzle.
Have you ever heard the expression Sell the sizzle, not the steak? It’s pretty well known in sales circles and means, more or less, that when you’re trying to sell something to someone, you should try to razzle dazzle them and not focus on the substance of what it is that you’re trying to sell […]
The Skinny on Realtor Teams
Have you noticed more advertising for realtor teams like The Walter White Real Estate Team? Do you know what this relatively new thing is all about? For the most part, every Realtor operates his or her own individual business. Yes, most of us work at companies with other Realtors, but that’s mostly an office sharing […]
Breaking Bad News
I went to show my clients a house the other day. The listing had expired a few days earlier, but the listing agent said it was okay to show the house because it would be coming back on the market shortly. When we got to the house, I noticed that the lockbox had another company’s […]
Who Got The Better Deal?
Human nature is funny. How you feel about things depends on how you look at them. Attitude is everything. There’s a saying in real estate circles that goes something like this: “You know it’s a fair deal when the buyers think they paid too much and the sellers think they got too little.” In other […]
Please Don’t Keep Me a Secret – 3 Steps
I’m very grateful for all the referrals you’ve sent my way over the years. Thank you. If you’re confident in my ability and feel comfortable doing so, here are 3 easy to remember steps to make sure your friends and relatives are in good hands: 1. When someone mentions that they’ll be buying or selling, […]
Pricing Options
There’s no question that pricing is the most important factor when it comes time to list your home for sale. The list price you choose affects your sale price and how long it takes for your home to sell. It’s no wonder so many people ask me “What’s your pricing strategy?”. The fact is, I […]
Pricing Madness
It doesn’t matter if you’re buying or selling, it’s absolutely crucial to estimate fair market value. But have you tried to figure out prices lately? It’s no easy feat. I know because I try to do it every day. It used to be that I could look at a home, factor in its list price […]